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About Us

MERLIN DOGS was born out of a lifelong connection with dogs - both personally and competitively - ever since our founder Joe first bonded with his father’s dog, named Merlin.

We're inspired by English heritage, sophistication and connection, and all of our products are designed and manufactured in the heart of England.

Customers can feel reassured that our accessories are built to last with precision and care and with a minimal carbon pawprint, for a discerning global audience.


Special connection: Joe with Merlin in 1998


Merlin’s flagship products are the eco-friendly PolarTec dog fleece pullovers, made from recycled plastic bottles. The fleeces are lightweight, fast-drying and breathable to ensure comfort and warmth whether on a mountain hike or a game in the park.

The fleeces come in five sizes and just three three colour combinations: ivy, navy and maroon, to stir memories of the great English countryside.

We launched in 2021 with a full range of accessories including handmade leather collars and leads, as well as ceramic studio pottery dog bowls.

Again, these will match the Merlin design process and will be long-lasting, hand-crafted and sustainably sourced.

In the coming years, we will expand our operations to global markets to become easily accessible to everyone - but rest assured that the quality and ethos of the ‘Made in England’ nature of the brand will never be compromised. 

Joe, Founder of Merlin, with Ellie